Mr. Joe Asks, How Questions Impact Digital Marketing
I never liked going to the supermarkets with my mom and dad when I was little. It was a routine chore on every damn weekend, which I couldn’t escape from. My young mind wanted to stay at home and play video games rather than pick milk from the shelf and potatoes from the pile.
The boredom of the entire trip doomed upon me specially when I sat by the window seat in the car while my parents spent the time discussing taxes, work bitches and Mrs. Susan’s tasteless lasagna at last night’s dinner.
Yet in all those loathsome trips, one thing always fascinated me - The billboards on the roads. I would gaze outside the window upon every billboard. It intrigued me how an image and a few words could make so much sense and heavily impact a person.
The words along with images had so much influence on me that I would read every billboard and try to make out the story behind that advertising. The ones that caught my attention the most were the billboards with questions. It somehow made me obligated to answer whatever the hell was asked in the billboard.
A billboard would only say “Why Not?” with an image of a healthy woman eating farm fresh salad. Immediately I would form the story for it. The woman is healthy because she is eating fresh salad from a specific farm. She is choosing a lifestyle that is good for her.
And since then I have had this vivid attraction with digital marketing.