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Mr. Joe Asks, How Questions Impact Digital Marketing

I never liked going to the supermarkets with my mom and dad when I was little. It was a routine chore on every damn weekend, which I couldn’t escape from. My young mind wanted to stay at home and play video games rather than pick milk from the shelf and potatoes from the pile.

The boredom of the entire trip doomed upon me specially when I sat by the window seat in the car while my parents spent the time discussing taxes, work bitches and Mrs. Susan’s tasteless lasagna at last night’s dinner.

Yet in all those loathsome trips, one thing always fascinated me - The billboards on the roads. I would gaze outside the window upon every billboard. It intrigued me how an image and a few words could make so much sense and heavily impact a person.

The words along with images had so much influence on me that I would read every billboard and try to make out the story behind that advertising. The ones that caught my attention the most were the billboards with questions.  It somehow made me obligated to answer whatever the hell was asked in the billboard.

A billboard would only say “Why Not?” with an image of a healthy woman eating farm fresh salad.  Immediately I would form the story for it. The woman is healthy because she is eating fresh salad from a specific farm. She is choosing a lifestyle that is good for her.

And since then I have had this vivid attraction with digital marketing.


[Study] How Middle-East Students Use University Websites

A recent study of student enrollment behavior carried out by Middle Eastern universities showed several interesting trends about how higher education is evolving in the region. Search habits, device usage, and even registration behavior were evaluated by looking at how students use university websites and web apps.

I am always on the lookout for interesting trends in the Middle East region and when I saw this piece I decided it had to be an infographic. If you’re a college or university in the GCC region or you market to these customers you’ll want to take a look at the below data.

I promise it will help you create a more effective digital presence.


Why I Launched a “Name Based Domain”

I realize this post must be the published with the launch of KumailHemani.com but I had no idea if I’ll be writing on this topic someday.

"The best time to start was last year. The second best time to start is right now" Seth Godin

I guess that’s a necessary post to write to take a few steps towards being TRANSPARENT in my work. I would be #TAGFEE with all my workings, goals and accomplishments and I will never hold back in sharing any of my experience that could help people taking safe and important actions for their stuff.

This post is written to let you know what my goals are, and how I will try to achieve them with my name based domain and why you should also think about buying your own domain.


5 Website Usability Testing Tips – Why Should You Care About Them?

Usability testing helps bring together the website structure and makes it user friendly. It is a method used to improve the web layout, to make it easy-to-use and easy-to-understand. A simple quick definition of Usability, it is comprised of 5 quality components:

  • Learnability

  • Efficiency

  • Memorability

  • Errors

  • Satisfaction

“Every dollar invested in ease of use returns $10 to $100.” - IBM

Anything you put on your webpage to make your website feasible and to make users interact more easily with it, counts as usability. Recent studies identified companies committed to ease-of-use actually exceed anticipated earnings, meaning it results in: more conversions, satisfied customers, long-term relationships, better ROI and more...