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Interview with Julie Joyce, Link Building Expert

I don’t interview much, but when I do I do it for the passion. That sounded just like “The Most Interesting Man In The World” meme. *Laughs*.

Julie Joyce InterviewAnyway, I choose my interview person because they deserve it. They are real, transparent and they help the community by sharing their experiences, experiments and expertise. They help newbie SEOs with their projects, answer their questions and guide them towards better marketing.

Such successful persons who selflessly want others to succeed as well, are the persons I love to interview.

So, today I’m interviewing Julie Joyce who is Director and Co-founder of ‘Link Fish Media’ a link building firm, speaker at several SEO conferences, founding member of SEO Chicks blog, contributor at famous Search Engine Land, and several other Internet Marketing blogs.

In this interview, we will be talking more about link building and content creation topics.

*Clears throat*

Kumail: Hi Julie! Please excuse my sore throat. Thank you for being here with us. I hope to give you a good mind exercise with my questions today *wink* – by the way, my sister’s nick name is also Julie.

Julie: She must be a fantastic human being then! Please tell her hello from me.

Q: Let’s take this first question as a formality. I tried to introduce you above but I consider it is not enough and you don’t get to say otherwise. Please tell us more about your past career, current position and some future plans.

A: I was briefly a social worker but it was too emotionally draining, so I decided to go back to school and learn how to program so that I could program assistive technology. I got a programming job and just got sidetracked but I really loved it so I stayed for a bit until they recruited me to join the tiny SEO team. Both the other SEOs left the company within weeks of my being brought in (was it me??) so I had to learn everything immediately, and it was the best way it could have happened. I can't imagine coming into the field today with so much information. I ended up leaving to work alongside my husband as a consultant for a gaming company based in London, and then my husband started our company and now I'm the Director of Operations there.

My future plans mainly include staying in the game. I love link development but my background is in more old school SEO so I'd love to do more with that. I have a few consulting gigs so I'd like to do more where I work one on one with clients to help them learn how to do more for themselves rather than just manage people who do the work.

Q: Google outranked so many websites for having bad link profile but I still see “English language” websites are holding top ranking on Google for their targeted keywords which are involved in the link schemes, they either have links from blog comments, forums or links from footer of the websites on number of pages (irrelevant businesses). According to Cyrus Shepard’s tweet,  "Statistically speaking, if this trend plays out Google will ban all websites by 2017."

What would you like to say about that?

A: I'd like to laugh but I totally see where he's coming from. Nothing is really safe these days. It doesn't matter if you do anything wrong anymore either. You can spam the crap out of Google still and not caught. You can do nothing wrong and get penalized. It's an incredibly ridiculous reality.

Q: Do you think we should report Google, when we find bad link profile websites ranking higher? (This is not our job, but...)

A: I would never do that, so no. I'd just try and beat them. It's only a matter of time before we all get turned into Google anyway, for who knows what.

Q: What are expected results if I've most of the links from USA and UK based websites when I’m actually optimizing website for UAE market?

A: That's a great question and it's the kind of thing that I look at when I'm doing analysis but a lot of the clients who have an issue like that don't really seem to take my point that it looks very odd. When you mostly have links from countries where you don't operate, it definitely looks manipulative. You might rank very well though, but I'd think you would eventually get hit for something like that. Maybe that will be the next thing Google decides to go after.

Q: It is nearly impossible to get all the links removed for a website that was heavily involved in link scheme in 2008, 2009, 2010, and when we contact such websites they either have changed their contact details or simply don’t reply. Now, what do you suggest if we don’t get expected return by Disavow tool. Should we make a new domain and rebrand?

A: Well considering what's been said about penalties potentially following you to your new site, I am not sure that's the best answer. If you do a new domain and you rebrand, hopefully you would take care of whatever problems got you penalized. If you keep doing the same “bad” things though, I wouldn't expect it to work well. I'm sure it's something that should be decided on an individual basis though, as some sites may need to start over but usually from the audits I've done, things are fixable. It just takes a LOT of time.

Q: What percentage of link profile should be natural for Google so a website looks trust worthy?

A: Since I know that Google can't tell what's actually natural, I can't really answer that. I think they're also trying to figure that one out.

Q: What are the 3 most important things that make a quality link?

A: Does the link add something to the content? Is it relevant to the content? Does it look natural?

Q: Links are becoming suspicious - every tactic that is or becomes a reason of Google spamming like low-quality guest blogging diminished the value and some got hit on the SERPs. What things, according to you, will lose value and what will remain the same in 2014?

A: I think some local spam will start to get hit, and I'm seeing more and more of it. If you don't operate in Greensboro NC, you shouldn't have a page about operating in Greensboro NC. In terms of what will stay the same, I think that social signals will probably stay the same or increase in importance.

Q: Let’s dig your success mantra. What actions do you perform on client’s websites to bring high quality links?

A: There's a big difference in what we want to do and what we're allowed to many times, which is unfortunate. If the content needs to be rewritten we'll try and do that but much of the time we're dealing with several layers of either management or other teams so it's tough. If I had my way, I'd make sure the content is linkworthy though, and it's not always. I like to think “why would I link here? What would make me want to link here?” and go from there. We sometimes make suggestions about where to place an internal link to improve what we're doing, too, and there are occasionally some tech issues that we find and try to fix.

Q: Having a new website or less audience - every piece of content requires reasonable amount of time for promotion, without promotion it is just dead. What are your comments on successful tactics for content promotion?

A: I think you have to figure out how to be promotional without being a loudmouth (unless that's your thing) and that's tough. First of all, the content has to be worth promoting. People can love you to bits but if you try and get them to promote something that sucks, they are going to be reluctant to do it. Start the conversation yourself and ask people what they think. Moosa Hemani is truly fantastic at doing this in my opinion. I've told him that I miss a lot of great posts because I'm too busy to keep up so he knows to ping me and tell me when he's written something.

I have a few people who will email or direct message me and say “did you catch this?” and give me a URL and I am appreciative of that as I love to socialize good content and it's helpful to have something specifically pointed out to me. If you know someone usually likes your work, approach them directly when you have something new so you know they've seen it. I wouldn't advise bugging them to death certainly but when you have something really great, let your core people know. If no one is commenting, start commenting yourself. Ask questions, ask for feedback, ask for opinions on what you could have done better.

Q: Let’s finish the interview with the most discussed topic in the SEO community.

The famous My Blog Guest is one of the biggest portals, it holds really high quality links, they built a loyal active community, they organized blogging contests, and had everything that a business dreams for. Would it be right to say, "clean link profile and high-quality links doesn't always work if your BUSINESS is not supporting Google Guidelines?" Or what do you think about this penalty?

A: To put it mildly, it disgusts me. I feel like Google alter those guidelines and use very vague language simply to be able to say “well you violated our guidelines!” whenever they feel like it. Of course I do recognize that it's their right and their index so they can do whatever they like, but I think they're at the point where they can't control their own results so they have to just start trying to scare people. I'm really sick of seeing people get penalized for ridiculous things.

Julie, that was absolutely a pleasure to have you on KumailHemani.com. I wish you all the very best for your future endeavors and tons of prayers from the bottom of my heart for a great life ahead.

Guys, You better get connect with Julie Joyce on Twitter and Google+. She has knowledge that we all need.

4 Sales Targeting Techniques You’re Missing Out On

If you are one of those Sales executives whose daily work is to pick-up the phone and start calling a random list of leads your Manager has provided you, this blog post is especially for you!

It is a known fact that companies receive a lot of daily emails and phone calls regarding software sales and web design/SEO services. Instead of convincing you to buy, these random calls only end up annoying customers. Many go out of their way to block such numbers or list them in their "spam" group.

The question is how do you increase Sales Outreach, customize it for your target audience and convert them into consumers.


How Storytelling Can Do Wonders in Blogging

"... and so Abraham Lincoln brought about a huge change for his people. He was an inspiration, a hero and a leader who led his soldiers despite the pressures. On November 19, 1863, he gave his famous speech at Gettysburg, Pennsylvania. When he was assassinated on the 15thof April, 1865, the entire country mourned.

And that is the story of Abraham Lincoln. Now children, I want you to write a 500 words on what you liked the most about Abraham Lincoln."

That wasn't a story telling class. That was my history class when I was in 6th Grade. The reason I remember it so well is because that class like many other history classes I had was fabulous. Even though history classes are usually boring with dates, places and more boring stuff about people who did remarkably great things in past but for a 6thgrade kid, they are pretty much boring people.

Why then was my history class one of the best classes I had? We never had to learn by heart any of the history notes in spite of all the dates, events, places and names. What we heard in that class got imprinted in our mind word by word as soon as they reached my ears.


It was in the art of my teacher's style of speaking and style of lectures. She never took our lessons as lectures, instead she choose to tell them through stories.

My teacher knew the art of true speaking. She spoke in such a style that we students felt everything happening around us. The lectures used to start forming an image in students mind, creating a flow, making everything seem like it is happening in the present. In such style of lectures, it only took us moments before everything made an impact on us and we understood everything word by word.


An Evening Coffee With Cyrus Shepard, SEO Consultant

Welcome readers! After an interesting interview with Dana Lookadoo who is a picture perfect inspiration despite her tragic accident, all my heartfelt prayers and well wishes to her, I am excited to have Cyrus Shepard with me today.

SEO - Cyrus Shepard PictureCyrus needs no introduction to the SEOs who belongs to the industry since a while. But let's, for the sake of introduction and as a compliment, introduce him to the newbies in SEO.

Cyrus Shepard is Moz's "Senior Content Astronaut", one of the most reputed SEO persons of our community. He has written a number of blog posts for Moz, writes on his own blogs, speaker at several conferences and a true inspiration to many.

You may touch the base with him on Twitter or Google+ or by subscribing to his blog feeds :)

Here is the interview with Cyrus Shepard that I was lucky enough to get.


How to Earn Editorial Links through Email Outreach

The number of quality relevant links is one of the metrics Google uses as a ranking factor. There are so many legitimate ways of link building that works well, but you have to earn them now, instead of just buying them..

As Paddy Moogan said via Internet Sales Drive

You should be “focusing on building links that you won't have to take down in 2014. :)”

Today, I want to contribute some of my link building methods and how to earn editorial links through email outreach.


Top 30 Internet Marketing Blogs

Today's post is dedicated to my recommended top 30 internet marketing  blogs that are regularly producing quality content and helping SEOs with actionable advice. They give out so much that I wanted to share with you as a little thanks. These 30 blogs help polish skills, educate, and have helped my career and surely those of other professional marketers. They are a useful resource of all the newbies who are beginning their SEO career or want to update their knowledge with the latest news, trends, tips, and tricks.

I frequently check these blogs and have subscribed to their feeds for the latest updates in my email. (TIP: I also recommend you to keep yourself active on Twitter as it always provided something new and interesting to read.


Interview of Dana Lookadoo, An Internet Marketing Specialist!

This is the first opportunity of taking the Interview of any Search Specialist in my career Dana Lookado with Moz's Rogerand on this website. I wanted to start with someone I know, admire, a friend, and who is always available to help me whenever I need.

So, today we have Dana Lookadoo, who is being featured as one of the top SEO Women’s, an excellent female SEO Bloggers, and a speaker at various search marketing conferences. From the profession, she is an SEO Consultant, blogger, trainer, speaker, author and founder of amazing Yo! Yo! SEO!

If you are true lover of SEO community, regular blogs reader, and a Twitter addict. You must have come across Dana Lookadoo talking around. OK! Let’s take some valuable tips from her.

You may also connect with her on Twitter, on the Google+ or by subscribing to her blog feeds.


Why You Should Hire a Content Strategist and How They Do Wonders For Your Brand?

Today is not a debate about hiring an In-house content strategist or an agency team. I’m going to talk about the real need of having content strategists for your brand website’s, how they can do wonders to grow your brand popularity and make you able to stay ahead of your competitors.

Content marketing is a big part of online marketing, up from 18.9 percent in 2012 to 34.8 percent in 2013, more than 55 percent of websites are planning to have a defined content marketing strategy. Big brands especially, are utilizing content to build community and using different mediums for content promotion.


Why I Launched a “Name Based Domain”

I realize this post must be the published with the launch of KumailHemani.com but I had no idea if I’ll be writing on this topic someday.

"The best time to start was last year. The second best time to start is right now" Seth Godin

I guess that’s a necessary post to write to take a few steps towards being TRANSPARENT in my work. I would be #TAGFEE with all my workings, goals and accomplishments and I will never hold back in sharing any of my experience that could help people taking safe and important actions for their stuff.

This post is written to let you know what my goals are, and how I will try to achieve them with my name based domain and why you should also think about buying your own domain.


How Do I Write Blog Posts?

How Do I Write Blog Posts

"Today is the special edition of my blog posts. In this post, I’m revealing, how I write a blog post from start to end!"

Currently, I’m promoting this blog on my own, writing guest posts on SEO Blogs, (some are publishing soon), also managing my personal clients and a full-time (9hrs work) for a Web Agency.

If your routine is like me, perhaps you don’t remember every idea you get for writing blog posts. Or maybe you don’t get time to complete the posts and after time you continue with the middle of the post when unfortunately you are unable to remember some of the ideas.

Yes! This happened to me and I’m here to help you with the solution and the way "How I actually write and complete a blog post" in my tough schedule.

Here are 5 special controls you require